the soflo vibe™ story

Because Every Business Has One

South Florida at large is known for its real estate, tourist retreats, local tropical crops and produce, international population from all over the world, waterfront spots, vivacious colorful culture and warmth. This region, its people, land and its businesses are very close to our hearts. It’s been “HOME” for the past seventeen years. Not to mention we’ve physically lived ALL over SoFlo aka “South Florida”, from Boca Raton, Delray Beach, Pompano Beach, Fort Lauderdale and now currently, West Palm Beach. We are familiar with its vast and wide range of hot spots and shops, outdoor to do’s, delish local eats, fam ventures and beauty. BUT we also feel like we are JUST scratching the surface at the same time as it’s continuously being more developed, discovered and introduced to the world at large.  

Because of our love for SoFlo culture and our expertise in all things branding, marketing & consulting, we formed a company that specializes in helping local businesses grow their online presence as well as their bottom line. Thus SoFlo VIBE™ was born. We hope you enjoy the adventure of discovering South Florida with us personally and professionally. We look forward to getting to know you and help to make you and your business more known.

-Ashley + Grant Lewis


“Soflo” as I mentioned, is also known as South Florida … which ranges from Palm Beach County, through Broward County and all the way down to Miami Dade County and the Florida Keys. It encompasses cities that you have heard of and know (but not in entirety) including: West Palm Beach, Palm Beach Island, Lake Worth, Delray Beach, Boca Raton, Hollywood, Fort Lauderdale, Plantation, Aventura, Miami Beach, and the Florida Keys. The history of the region varies from city to city, but altogether South Florida’s first official residents all throughout were various Indian tribes. Ponce de Leon was the first European to step foot in Florida in 1513 and Spain is credited for the fist recorded “landing” in Florida in 1566. West Palm Beach in 1893, was the fruit of Henry M. Flagler’s visionary and entrepreneurial heart to extend his railroad, the Florida East Coast Railroad, south after visiting Lake Worth a year earlier and seeing the beauty of the land. The land was full of pineapple farms, potential and white sand beaches. He purchased land also to establish hotels, now known as The Breakers and The Royal Poinciana and developed the surrounding residential areas around the railroad for workers and their families.

Boca Raton was established in 1925 during the height of the Florida land boom after Flagler’s railroad made it possible for more pioneers to venture south. European decent architect, Addison Mizner had plotted the land to become a world-class resort community. His first resort is now known today as The Boca Raton Resort and Club. Florida Atlantic University today is located on the grounds of Army Air Corps war-time radar training school which was established in 1942. Fort Lauderdale was known as the New River settlement before the 20th century and during WWII, it was a major US Navy base and Coast Guard base at Port Everglades. In 1942, William English founded the Village of Miami on the south bank of the river and on the north side, Julia Tuttle, a widow from Ohio, purchased a large citrus plantation. In 1896 Tuttle, William English and Mary Brickell convinced Flagler to expand the railroad south in exchange for land when a cold winter came and her citrus was the only crop that survived that season.

Along with the railroad, Flagler was the man who financed the first streets, hotels, water and power systems in Miami. South Florida’s unique and diverse land is best known for its real estate, tourist retreats, local tropical crops and produce, international population from all over the world, waterfront spots, vivacious colorful and warm culture. It is a region of deep roots, history and has an even brighter future ahead! If you haven’t explored Soflo, it’s one of the most beautiful places to visit, settle and stay in the United States.